In every crisis lies opportunity.

In this challenging time, there’s still an opportunity. While working from home, this is the best time to review your online marketing strategies or convert your brick-and-mortar store into an online store.

If you’re still transitioning from traditional way of doing business, here are some basic guidelines to start your online marketing for your business.

1. Get organized

Before anything else, create a list of goals that you’d want to accomplish online for your business. This list should be in line with your product’s unique selling proposition (USP), so you can consistently and clearly get your message across.

Additionally, these goals will help you determine which resources you’d need to tap into to accomplish them. For example, a seasonal goal (summer sales, holiday promos, etc.) may require you to boost your social media presence. Preparing materials for your online campaign can help you reach more potential customers on the internet.

In order to create a form of structure, you should include both short and long-term targets in your list. This is because finishing these smaller goals will eventually lead to accomplishing the long-term ones. Having this structure provides clarity on the path that you’re planning to steer
your business towards.

2. Know your audience

Knowing the USP of your product or service helps connect to the right market that you are targetting. Your target customers will determine how you will convey your message across social media platforms.

This is why investing in learning and digging more about your target audience matters. It can be a waste of effort and money if you focus on the wrong market. Besides bringing in sales, the right audience can also help you further improve your products or services by asking for their feedback.

3. Positive engagement matters

Online marketing is more than just posting online. You also need to engage with your audience to build a strong online presence. According to a Forbes study, 71% of consumers who have experienced a positive engagement with a brand on social media are more than likely to recommend the brand to their peers.

In effect, it’s more than simply posting news about your business or a link to a blog post. Try to interact with them in the comments section by responding to them. Let them feel that they are heard and valued. The more you engage with your customers, the more chances of having sales and referrals. Be a brand your customers can trust and converse with online!

4. Constantly optimize

Online marketing for your business also means constantly playing with your brand’s content online, making sure that you’re being seen by your targets. For instance, if you have a blog, make sure that you are consistently posting new articles and updates. Using the right tags, keywords and meta description, and incorporating relevant images will help you rank higher on search engines, making your site more visible to potential customers.

Properly marketing your business online is a rewarding experience for both you and your customers. Initially, the strategies can be intimidating – especially if you’re not well-versed on how digital marketing works – but focusing on the potential and results that online marketing can bring to your business will allow you to be more motivated and encouraged to take the necessary steps.